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Posts tagged as color
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When creating a logo one important thing to consider is color. Why? The more colors involved with your logo, the higher the cost. You have to consider this when designing your logo. You could end up paying as much as $25 a shirt to get your logo printed on it because you need 5 or 6 color printing. Shoot for 3 colors in your logo design…tops. It’ll pay off in the long run, trust me. Also, there’s letter heads, business cards, hats pens….less color used correctly is better.—Shala
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This is cool because an actual woman was painted to pull off this illusion.
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Click the picture to see how this illusion was pulled off…
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Had to make a 5oth B-day card using only the colors black, white, and gray. I had demonstrate alignment, and I choose to use Right Alignment for the text content. I used black and white more so because it stands for strong and serious. I figure at %o you should be pretty serious LOL. But I added some balloons and circles to represent fun, joy, and playfulness.
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I also used a font that was curvy and playful since it was for a female. I made sure that the 5oth and Karen Green stood out from the rest of the text, so that way those who were given the card could quickly see what the card was about and for whom. It pays to use more than one font, but no more than 3 for contrast.
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I like how my balloons came out…LOL I think I would have made them gray if I had to do it over for class. Black balloons kinda negate the theory of circles representing joy and being light weight.
Feel free to contact me about anything, I’d love to hear from you…
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These two are from an assignment I had to turn in dealing with typography. I had to pick a font that represented the word it spelled. I did one in color and one in black and white.
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When it comes to typography there are a lot of elements at play that I did not even give to much thought to. Like a feminine font is curvy, and a masculine font is blocky or boxy. A modern font that represents femininity is curvy with skinny strokes. I’ll prolly write a piece on this subject later. It’s pretty cool…the amount of thought that goes into selecting the right front to deliver a particular message.
Feel free to contact me about anything, I’d love to hear from you…
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Same assignment as the one below. I could only use circles, squares, and triangles. Only colors I was allowed to use were white, black, and gray.
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This assignment challenged us to create an actual object such as a telephone, keyboard, tree, and so on. I chose to create a TV.
Feel free to contact me about anything, I’d love to hear from you…
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This is a project I had to do for one of my graphic design courses. We could only use circles, triangles, and squares. I was only allowed to use the color white, gray, and black.
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We needed to show something dynamic (movement). I illustrated the sun setting or rising (depending on how you view it). Creating the different sized circles and using different shades of gray helps paint the picture of the sun rising or setting.
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I created the house to represent stationary. Something that does not move. In theory, squares are used to symbolize something heavy and fixed.
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Having to use only circles and triangles really challenged me to use my imagination. It forced me to do some cool abstract art pieces.
Feel free to contact me about anything, I’d love to hear from you…
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Designer Must Haves: Color Guides, Sketch Pad & Colored Pencils
If you design for web sites, logos, business cards, anything concerning Digital Media. You need three things in your tool kit at all times for when inspiration strikes or when meeting with a client.
Color Guides
Color Guides come in handy when meeting with clients. At times many of my clients do not have a color scheme in mind for their company. Many do not know the meaning behind colors. Such as, what are considered to be warm colors (Yellow, Orange, Red). That the color gray stands for innovation. They look to me to help them understand and decide which colors are best to use for their business based on what the business is about.
Having a color guide helps my clients physically see color choices instead of me trying to explain and describe to them what the color looks like. They can see it instead. They are also able to see how the colors will look on either coated or uncoated paper, to help them make a decision on whether to get glossy business cards or matte finish ones. Plus, I can accurately use the colors that they pick out by writing down in their client profile the RGB or CMYK codes of the colors they choose. Making sure their products are using the colors approved by the client.
Color Wheel
It also is good to have a color wheel present as well. Especially for those who are not sure on what colors they would like to use. The color wheel can show which colors compliment a particular color, which offers high contrast. They are able to see new color options they may not have thought of before, and like.
Sketch Pad
Keeping a sketch pad handing is great for when inspiration hits out of nowhere and you have a new design concept or an epiphany strike you. you can quickly sketch out the design in your sketch book before it escapes your memory. Often times I can be sitting idle, riding passenger in a car, in class and an awesome design concept comes to mind. I would reach for the nearest scrap paper, napkin, sticky-note, tear off a piece of cardboard on packaging box to sketch out my latest idea. To make things better I would have label different elements to be certain colors since typically I only had a blue or black pen or a pencil on me. So I would have draw arrows to stuff on my sketch saying what color that object actually was.
Colored Pencils
Having color pencils handy lets me create sketches in color, well in more than one color anyway, so I do not have to take and label what colors are suppose to be present. It also lets me do quick sketches for a client as they describe to me what they are looking for. I can sketch it using colors so that they can get a good idea at what it could look like, and it gives us a chance to play around with some colors quickly just to help decide on the direction we want to take with designing the end-product. I really make it a point to make sure the client is engaged in the creation of their product from beginning to end. It is there product for them, so it needs to reflect them, and it needs to be something that they are proud and confident about.
In closing the other down side to not owning a sketch book:
My hundreds of thousands of torn napkin, sticky-note, cardboard, Styrofoam cup bottoms get scattered all across my dry-erase board, work desk, litter my backpack, and jammed into my accordion file for all my sketches.
Now I keep them all in a sketch book…Much more organized and I carry it with me along with my colored pencils so when inspiration strikes I am ready…
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Product Spotlight | Color Cue®2.1 & GoeBridge™ coated
This nifty little gadget is suppose to give you the PANTONE color match for colors on “virtually” on any surface. I have not heard or read too many reviews about it. Saw one review for it saying that it reads the color of surfaces as a more gray or yellow tone than the actual color on the surface. Another review says it has been great and made the task of trying to accurately match colors easier.
Definitely want to keep my eyes on this product see where it goes. There are plenty of times when I run across some print ad or soda can, or fabric that is a color that I want to use for a project. Be really great to be able to just click a button and get the RGB, CMYK, and HTML code for a color just out there somewhere in the world on some object…Pretty awesome!
Another cool product from PANTONE is their GoeBridge™ coated:
This color guide gives you not only the CMYK equivalents, but also the sRGB and HTML values. Definitely good to have so that way as you create a color scheme for brochures and business cards, you can make sure you find the closest color match for the company website to make sure the color scheme stays consisted across the different medias.
Successful branding means staying consistent across the board so the world sees something and automatically knows what company it is without even looking for the company’s name on the advertisement or object. Whether it’s a business card, company website, or pen.
